content

Converging on Conversions: The Best Means to Your End

Posted on February 22, 2016 at 17:06 PM

Having lots of online marketing irons in the proverbial fire may seem like a great idea; you’re saturating the web with your awesome messaging and content, and you just know the doors of your business will be blown of their hinges with new business streaming in. So when a business doesn’t pick up, you throw […]

Take Off Your Invisibility Cloak: Why Your Content Is Going Unnoticed

by admin

Posted on September 24, 2015 at 15:46 PM

The Internet is a hodge-podge of information, a beautifully woven web of viral videos and factual business tidbits, how-to articles and DIY ideas, stunning photography and not-so-hot selfies. With all of this digital buzz, how can your web content stand out? If your blogs, social media and other content are losing traction, there may be […]

You’re On the Air: Meerkat, Periscope and the Explosion of Social Live Streaming

by admin

Posted on April 07, 2015 at 17:41 PM

These days, there’s very little in the way of personal boundaries when it comes to social media. Moreover, with so many new platforms popping up on a monthly basis, it’s hard to keep up with the new offerings that are actually worth trying as a business. A gaping hole in the fabric of social media […]

It’s 2015: Do You Know Where Your SEO Is?

by admin

Posted on February 09, 2015 at 17:18 PM

Keeping up with the ever-changing landscape of search engine optimization is like chasing a mythical unicorn; you’re not likely to ever see or catch one. With the updating algorithms that take place every few months, SEO marketers have been scrambling just to maintain best practices. Luckily, there are some consistent rules of thumb that still […]

The Top 5 Most Obvious Ways to Make Money Using Pinterest

by admin

Posted on September 03, 2014 at 15:45 PM

If you’re active on Pinterest, you know it can become a perpetual wormhole. It’s a place you might decide to peruse while your chicken pot pie is cooking in the oven, but suddenly, it’s two hours later and you smell smoke. Pinterest sucks people in, teasing them with tantalizing recipes, photos of outfits they covet, […]

5 Reasons Why Your Social Media is Bombing and You Don’t Even Know It

by admin

Posted on August 01, 2014 at 15:42 PM

Social media campaigning can sometimes be an elusive concept to execute successfully. Navigating the social media landscape is a system of trial and error, and discovering the sweet spot in your marketing can be like experiencing a unicorn sighting. Instead, you may have settled on a complacent, comfortable campaign because frankly, it’s better than doing […]

5 Face-Palms: Social Media No’s-No’s Continued

by admin

Posted on July 23, 2014 at 15:41 PM

Last month, we held a short presentation about the do’s and don’ts of social media. Not surprisingly, we’ve come across even more face-palm moments captured on social media for the world to see, including some cross-over into print and other marketing avenues. The results are both mind-boggling and hilarious. Let the fun begin: Don’t Use Unrelated […]

Five Mistakes You’re Making with Your Brand Videos

by admin

Posted on June 06, 2014 at 15:36 PM

By now you probably understand the importance of implementing video in a comprehensive marketing strategy. If not, read this blog. And this one. Aaaand this one. If you are already using video, make sure you are avoiding these five faux pas about video production and promotion. Not Being Creative Ugh. There’s nothing worse than having […]

What Twitter and AOL Have in Common: The Evolution of Usage

by admin

Posted on May 14, 2014 at 15:35 PM

In 2006, Twitter entered the social media scene, barely registering a blip on the radar until around 2008. For the next five years, it would revolutionize how we connect with each other, but as of late Twitter has become more of a dinosaur in the shadow of more current platforms. The Atlantic e-zine recently said, […]

Show, Don’t Tell: 5 Ways Video Can Be Implemented in Your Marketing Strategy

by admin

Posted on May 01, 2014 at 15:34 PM

Let’s say you are selling a chair. This chair is uber cool, with incredible features at a great price point. Your online e-commerce website is optimized for SEO, and you get a decent amount of traffic to your site each month. So why are sales for the chair a tad subpar? If you haven’t included […]

We Found a Pulse: Email Isn’t Dead So Make Sure Your Strategy Isn’t Either

by admin

Posted on April 28, 2014 at 15:33 PM

With all of the new technology available for marketers today, email marketing is often considered a dead avenue. For those of us around in the 90’s when email was shiny and new, we all knew that it would change the way that businesses conversed with their customers. Today, a lot of companies have abandoned the […]

The Type of Online Content You Need to Sell More Stuff

by admin

Posted on April 10, 2014 at 15:29 PM

We’ve all piled up items in our online shopping carts, only to abandon the purchase in response to instant buyer’s remorse, or worse, because the checkout process was simply too daunting of an idea at 11 p.m. (after all, your credit card is in the other room). For any number of reasons, ecommerce websites have […]

The Social Media Lowdown: How to Differentiate Your Social Media Strategy

by admin

Posted on April 08, 2014 at 15:26 PM

For some, social media is a playground of opportunity. For others, it’s the bane of their existence, where they struggle to understand the platforms, audiences, and the ever-elusive art of the perfect post. Fret not; we have some tips that may help you navigate the waters. Facebook and Google+: ‘The Country Club Luncheon’ (rubbing elbows […]

Use Hashtags Sparingly on Facebook: A Single One Will Do and Here’s Why

by admin

Posted on April 06, 2014 at 15:23 PM

Hashtags are stellar ways to quickly distribute information about trending topics. Twitter is a great platform for this, but Instagram sits on the throne and rules the hashtag kingdom. By making pictures easily discoverable, users find new connections with each other in ways that other platforms can only dream of. Instagram is known for its […]

It Pays to be Original: How to Make Sure Your Facebook Business Posts Show Up in the News Feed

by admin

Posted on April 05, 2014 at 15:22 PM

Facebook regularly updates their news feed algorithms, much to the dismay of online marketers who scramble to keep up with the ever-changing landscape. The most recent update has perhaps been the most unwelcome of all for businesses. The importance of status updates has decreased for brands, simply because they generally see less overall engagement than […]

Gefen Marketing Tag Archives: content

Gefen Marketing
Tag Archives: content