Rollin’, Rollin’, Rollin’: Keep That Pre-Roll Rollin’!
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Posted on July 07, 2016 at 15:10 PM
According to Adweek, digital advertising will soon outpace traditional advertising revenue. For all of you business owners, here’s what that means for you – if you aren’t accessing the mobile and web-based market, you’re missing out…big time. With that tidbit of info percolating, add to it the fact that consumers watch over 48 billion online […]
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No More Dust Bunnies: How to Spring Clean Your Marketing Strategy
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Posted on April 05, 2016 at 17:35 PM
Time to do some spring cleaning! Whether it’s sweeping out dust bunnies from under your sofa, or purging your winter wardrobe in favor of summer duds, there’s nothing quite like a fresh outlook. In actuality, you should approach your marketing strategy in the same way. Why continue to implement a plan that is no longer […]
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Hand Out Some Warm Fuzzies – Get Your Emotional Branding On!
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Posted on November 11, 2014 at 14:40 PM
For many women (and men, too), shopping can fulfill an emotional need. There’s nothing quite like finding the perfect steal, and the joy that follows an all-out shopping spree. What is the psychology behind why it ‘feels good’ to spend money on the things we love? How do advertisers connect to consumers this way? It’s […]
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The Top 5 Most Obvious Ways to Make Money Using Pinterest
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Posted on September 03, 2014 at 15:45 PM
If you’re active on Pinterest, you know it can become a perpetual wormhole. It’s a place you might decide to peruse while your chicken pot pie is cooking in the oven, but suddenly, it’s two hours later and you smell smoke. Pinterest sucks people in, teasing them with tantalizing recipes, photos of outfits they covet, […]
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What Twitter and AOL Have in Common: The Evolution of Usage
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Posted on May 14, 2014 at 15:35 PM
In 2006, Twitter entered the social media scene, barely registering a blip on the radar until around 2008. For the next five years, it would revolutionize how we connect with each other, but as of late Twitter has become more of a dinosaur in the shadow of more current platforms. The Atlantic e-zine recently said, […]
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Videos That Make Us Look Cool
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Posted on April 11, 2014 at 15:29 PM
So we recently came up with two spiffy commercials that we’ve been flashing around town. Meet two of our staff members, Nicole and Becky, who help us get the job done around here. Secondly, get a peek at some of the services we offer and meet Creative Director and President, Ellen Gefen.
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Surprise! Millennials Are Just as Loyal as Their Parents
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Posted on April 09, 2014 at 15:27 PM
It may come as a surprise to know that a generation known for detachment from institutions and companies, is in fact, just as loyal as older generations when it comes to brands. A group of Millennials, or people born from around 1980 to 2000, recently participated in an Adroit Digital study that gauged their loyalty […]
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The Marketing Scoop: What a Comprehensive Strategy Looks Like
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Posted on April 07, 2014 at 15:25 PM
We get a lot of questions about what businesses might be leaving out of their comprehensive marketing strategy. While every business is different, there is a ‘milk and bread’ philosophy we like to tell our clients about, which is to say that you should always consider the following strategies the ground floor of their marketing […]
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