Gefen Marketing
Category Archives: Content Marketing

No More Dust Bunnies: How to Spring Clean Your Marketing Strategy

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Posted on April 05, 2016 at 17:35 PM

Time to do some spring cleaning! Whether it’s sweeping out dust bunnies from under your sofa, or purging your winter wardrobe in favor of summer duds, there’s nothing quite like a fresh outlook. In actuality, you should approach your marketing strategy in the same way. Why continue to implement a plan that is no longer […]

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Converging on Conversions: The Best Means to Your End

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Posted on February 22, 2016 at 17:06 PM

Having lots of online marketing irons in the proverbial fire may seem like a great idea; you’re saturating the web with your awesome messaging and content, and you just know the doors of your business will be blown of their hinges with new business streaming in. So when a business doesn’t pick up, you throw […]

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Less Is More, But When Is More Too Much? The Minimalist Website Is Today’s Maximum Performer

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Posted on January 20, 2016 at 15:44 PM

We’ve all been there…you arrive to a website looking for a specific piece of info, only to be inundated with cluttered and overwhelming graphics and layout. Where in the world is Carmen Sandiego? It’s no surprise then that user experiences like this one have ushered in the minimalist movement – digital edition. By understanding user […]

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Take Off Your Invisibility Cloak: Why Your Content Is Going Unnoticed

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Posted on September 24, 2015 at 15:46 PM

The Internet is a hodge-podge of information, a beautifully woven web of viral videos and factual business tidbits, how-to articles and DIY ideas, stunning photography and not-so-hot selfies. With all of this digital buzz, how can your web content stand out? If your blogs, social media and other content are losing traction, there may be […]

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“Can I Get Your Digits?” 5 Ways Retailers Can Use Text Marketing

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Posted on June 23, 2014 at 15:37 PM

Do you know anyone these days without a cell phone? Yeah, we didn’t think so. Out of those people, how many have texting? Chances are, it’s the vast majority. So why are retailers still not leveraging an instant access to their target audience by literally giving them important info in the palm of their hand? […]

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selling online

The Type of Online Content You Need to Sell More Stuff

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Posted on April 10, 2014 at 15:29 PM

We’ve all piled up items in our online shopping carts, only to abandon the purchase in response to instant buyer’s remorse, or worse, because the checkout process was simply too daunting of an idea at 11 p.m. (after all, your credit card is in the other room). For any number of reasons, ecommerce websites have […]

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Marketing and strategy

The Marketing Scoop: What a Comprehensive Strategy Looks Like

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Posted on April 07, 2014 at 15:25 PM

We get a lot of questions about what businesses might be leaving out of their comprehensive marketing strategy. While every business is different, there is a ‘milk and bread’ philosophy we like to tell our clients about, which is to say that you should always consider the following strategies the ground floor of their marketing […]

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facebook

It Pays to be Original: How to Make Sure Your Facebook Business Posts Show Up in the News Feed

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Posted on April 05, 2014 at 15:22 PM

Facebook regularly updates their news feed algorithms, much to the dismay of online marketers who scramble to keep up with the ever-changing landscape. The most recent update has perhaps been the most unwelcome of all for businesses. The importance of status updates has decreased for brands, simply because they generally see less overall engagement than […]

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Lights, Camera, Action: If You Want to Sell More Stuff, Get it on Video!

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Posted on April 04, 2014 at 15:04 PM

We already know that publishing videos on your website can help it rank in search results, but you may not understand just how much video can help you to increase sales. A study released by the marketing firm Animoto shows just how including videos on your site can favorably influence visitors and increase sales. The […]

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