Gefen Marketing
Tag Archives: brand

Rollin’, Rollin’, Rollin’: Keep That Pre-Roll Rollin’!

by

Posted on July 07, 2016 at 15:10 PM

According to Adweek, digital advertising will soon outpace traditional advertising revenue. For all of you business owners, here’s what that means for you – if you aren’t accessing the mobile and web-based market, you’re missing out…big time. With that tidbit of info percolating, add to it the fact that consumers watch over 48 billion online […]

Continue Reading


Not All Marketing Agencies Are Created Equal: 5 Signs That Should Have You Running For the Hills

by

Posted on July 08, 2015 at 17:15 PM

If you are a business looking to hire an agency to help with your marketing, kudos to you! It means you know when you need help, and you know to trust experts to handle that side of your business. Having said that, it’s a big pond out there, and finding a marketing agency that will […]

Continue Reading


pinterest

The Top 5 Most Obvious Ways to Make Money Using Pinterest

by

Posted on September 03, 2014 at 15:45 PM

If you’re active on Pinterest, you know it can become a perpetual wormhole. It’s a place you might decide to peruse while your chicken pot pie is cooking in the oven, but suddenly, it’s two hours later and you smell smoke. Pinterest sucks people in, teasing them with tantalizing recipes, photos of outfits they covet, […]

Continue Reading


Five Mistakes You’re Making with Your Brand Videos

by

Posted on June 06, 2014 at 15:36 PM

By now you probably understand the importance of implementing video in a comprehensive marketing strategy. If not, read this blog. And this one. Aaaand this one. If you are already using video, make sure you are avoiding these five faux pas about video production and promotion. Not Being Creative Ugh. There’s nothing worse than having […]

Continue Reading


twitter and aol

What Twitter and AOL Have in Common: The Evolution of Usage

by

Posted on May 14, 2014 at 15:35 PM

In 2006, Twitter entered the social media scene, barely registering a blip on the radar until around 2008. For the next five years, it would revolutionize how we connect with each other, but as of late Twitter has become more of a dinosaur in the shadow of more current platforms. The Atlantic e-zine recently said, […]

Continue Reading


gefen marketing

Videos That Make Us Look Cool

by

Posted on April 11, 2014 at 15:29 PM

So we recently came up with two spiffy commercials that we’ve been flashing around town. Meet two of our staff members, Nicole and Becky, who help us get the job done around here. Secondly, get a peek at some of the services we offer and meet Creative Director and President, Ellen Gefen.

Continue Reading


brand loyal

Surprise! Millennials Are Just as Loyal as Their Parents

by

Posted on April 09, 2014 at 15:27 PM

It may come as a surprise to know that a generation known for detachment from institutions and companies, is in fact, just as loyal as older generations when it comes to brands. A group of Millennials, or people born from around 1980 to 2000, recently participated in an Adroit Digital study that gauged their loyalty […]

Continue Reading


social media

The Social Media Lowdown: How to Differentiate Your Social Media Strategy

by

Posted on April 08, 2014 at 15:26 PM

For some, social media is a playground of opportunity. For others, it’s the bane of their existence, where they struggle to understand the platforms, audiences, and the ever-elusive art of the perfect post. Fret not; we have some tips that may help you navigate the waters. Facebook and Google+: ‘The Country Club Luncheon’ (rubbing elbows […]

Continue Reading