Do It For The Vine! How Big Brands Use the Platform
by admin
Posted on September 10, 2014 at 15:48 PM
Many marketers see the Vine social media platform as a double-edged sword. These six second videos can be wildly entertaining and are highly shared on other platforms, but it’s incredibly challenging for some businesses to find meaningful ways to use them in their branding without looking like they’re trying too hard to be trendy. However, […]
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The Type of Online Content You Need to Sell More Stuff
by admin
Posted on April 10, 2014 at 15:29 PM
We’ve all piled up items in our online shopping carts, only to abandon the purchase in response to instant buyer’s remorse, or worse, because the checkout process was simply too daunting of an idea at 11 p.m. (after all, your credit card is in the other room). For any number of reasons, ecommerce websites have […]
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The Social Media Lowdown: How to Differentiate Your Social Media Strategy
by admin
Posted on April 08, 2014 at 15:26 PM
For some, social media is a playground of opportunity. For others, it’s the bane of their existence, where they struggle to understand the platforms, audiences, and the ever-elusive art of the perfect post. Fret not; we have some tips that may help you navigate the waters. Facebook and Google+: ‘The Country Club Luncheon’ (rubbing elbows […]
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Lights, Camera, Action: If You Want to Sell More Stuff, Get it on Video!
by admin
Posted on April 04, 2014 at 15:04 PM
We already know that publishing videos on your website can help it rank in search results, but you may not understand just how much video can help you to increase sales. A study released by the marketing firm Animoto shows just how including videos on your site can favorably influence visitors and increase sales. The […]
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