How the Web Was Won: Pay-Per-Click 101
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Posted on August 11, 2015 at 13:03 PM
For many businesses, pay-per-click advertising is a staple among the many facets of their comprehensive marketing strategy. For others, however, it is an elusive creature that always slips through the grasp of their understanding, leaving them scratching their heads and wondering exactly what it does and why they need to be doing it. Let’s have […]
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Are You Prepared for Mobilegeddon? Google’s Newest Algorithm Change is Here!
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Posted on April 09, 2015 at 14:21 PM
Businesses looking to save a buck by not offering a mobile-friendly, responsive version of their website may end up losing out in the end, according to Google’s newest algorithm change announcement. As of April 21st, Google will significantly increase the importance of mobile-friendly design regarding how they rank websites in search engine results. This has […]
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It’s 2015: Do You Know Where Your SEO Is?
by admin
Posted on February 09, 2015 at 17:18 PM
Keeping up with the ever-changing landscape of search engine optimization is like chasing a mythical unicorn; you’re not likely to ever see or catch one. With the updating algorithms that take place every few months, SEO marketers have been scrambling just to maintain best practices. Luckily, there are some consistent rules of thumb that still […]
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Let Your Geek Flag Fly: 8 Ways Analytics Make Your Job Easier
by admin
Posted on October 02, 2014 at 15:50 PM
Number crunching is about as fun as getting a lobotomy, and just as mind-numbing. That is unless you know and understand just how much you can learn from analyzing your marketing and advertising metrics on a regular and consistent basis. After all, numbers don’t lie, and there are countless ways to use tools like Google […]
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Where Should I Start With My SEO? Yeah, We Get That A Lot
by admin
Posted on July 16, 2014 at 15:38 PM
Search engine optimization (SEO) is one of the most overlooked areas of marketing for businesses. You can’t see it, and you certainly don’t understand it, so why bother paying an SEO marketer to do it for you? Come sit by us, grasshopper, and listen to the song of our people. Many businesses who have developed […]
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B2B’s, Don’t “B” Crazy: You Still Need to Engage on Social Media
by admin
Posted on April 03, 2014 at 15:02 PM
You’re a B2B business. Your customers are other businesses, which means you rarely deal with consumers directly. You may be thinking there’s no point in having a presence on social media. After all, you aren’t talking to consumers, so why bother? We’re glad you asked. A study by IDG Research has shown that businesses are […]
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