Gefen Marketing
Tag Archives: email

Just Push Play: Why You Need Video In Your Email Newsletters

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Posted on January 04, 2016 at 17:10 PM

Email marketing is a big deal. It’s effective, efficient and affordable. It allows you to reach the masses on a platform we all use (97% of Americans check their email every single day) with only a few mouse clicks. Aside from the obvious faux paus that many email marketers run into, such as poor subject […]

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email marketing

We Found a Pulse: Email Isn’t Dead So Make Sure Your Strategy Isn’t Either

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Posted on April 28, 2014 at 15:33 PM

With all of the new technology available for marketers today, email marketing is often considered a dead avenue. For those of us around in the 90’s when email was shiny and new, we all knew that it would change the way that businesses conversed with their customers. Today, a lot of companies have abandoned the […]

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Marketing and strategy

The Marketing Scoop: What a Comprehensive Strategy Looks Like

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Posted on April 07, 2014 at 15:25 PM

We get a lot of questions about what businesses might be leaving out of their comprehensive marketing strategy. While every business is different, there is a ‘milk and bread’ philosophy we like to tell our clients about, which is to say that you should always consider the following strategies the ground floor of their marketing […]

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