Gefen Marketing
Tag Archives: digital advertising

No More Dust Bunnies: How to Spring Clean Your Marketing Strategy

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Posted on April 05, 2016 at 17:35 PM

Time to do some spring cleaning! Whether it’s sweeping out dust bunnies from under your sofa, or purging your winter wardrobe in favor of summer duds, there’s nothing quite like a fresh outlook. In actuality, you should approach your marketing strategy in the same way. Why continue to implement a plan that is no longer […]

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How the Web Was Won: Pay-Per-Click 101

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Posted on August 11, 2015 at 13:03 PM

For many businesses, pay-per-click advertising is a staple among the many facets of their comprehensive marketing strategy. For others, however, it is an elusive creature that always slips through the grasp of their understanding, leaving them scratching their heads and wondering exactly what it does and why they need to be doing it. Let’s have […]

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