Gefen Marketing
Tag Archives: analytics

No More Dust Bunnies: How to Spring Clean Your Marketing Strategy

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Posted on April 05, 2016 at 17:35 PM

Time to do some spring cleaning! Whether it’s sweeping out dust bunnies from under your sofa, or purging your winter wardrobe in favor of summer duds, there’s nothing quite like a fresh outlook. In actuality, you should approach your marketing strategy in the same way. Why continue to implement a plan that is no longer […]

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Converging on Conversions: The Best Means to Your End

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Posted on February 22, 2016 at 17:06 PM

Having lots of online marketing irons in the proverbial fire may seem like a great idea; you’re saturating the web with your awesome messaging and content, and you just know the doors of your business will be blown of their hinges with new business streaming in. So when a business doesn’t pick up, you throw […]

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Are You Prepared for Mobilegeddon? Google’s Newest Algorithm Change is Here!

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Posted on April 09, 2015 at 14:21 PM

Businesses looking to save a buck by not offering a mobile-friendly, responsive version of their website may end up losing out in the end, according to Google’s newest algorithm change announcement. As of April 21st, Google will significantly increase the importance of mobile-friendly design regarding how they rank websites in search engine results. This has […]

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It’s 2015: Do You Know Where Your SEO Is?

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Posted on February 09, 2015 at 17:18 PM

Keeping up with the ever-changing landscape of search engine optimization is like chasing a mythical unicorn; you’re not likely to ever see or catch one. With the updating algorithms that take place every few months, SEO marketers have been scrambling just to maintain best practices. Luckily, there are some consistent rules of thumb that still […]

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Let Your Geek Flag Fly: 8 Ways Analytics Make Your Job Easier

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Posted on October 02, 2014 at 15:50 PM

Number crunching is about as fun as getting a lobotomy, and just as mind-numbing. That is unless you know and understand just how much you can learn from analyzing your marketing and advertising metrics on a regular and consistent basis. After all, numbers don’t lie, and there are countless ways to use tools like Google […]

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