Gefen Marketing
Category Archives: Email Marketing

7 Ways to Make Your Emails Irresistible: How to Get Big Open Rates Every Time

by

Posted on May 15, 2017 at 17:39 PM

Email marketing is a tried and true marketing strategy with proven results. Almost everyone has at least one email address, with an equally large number of people checking their emails daily or even more frequently. We’ve all done it; we’ve scanned our inbox only to see it clogged with junk mail, and immediately delete them […]

Continue Reading


Just Push Play: Why You Need Video In Your Email Newsletters

by

Posted on January 04, 2016 at 17:10 PM

Email marketing is a big deal. It’s effective, efficient and affordable. It allows you to reach the masses on a platform we all use (97% of Americans check their email every single day) with only a few mouse clicks. Aside from the obvious faux paus that many email marketers run into, such as poor subject […]

Continue Reading


email marketing

We Found a Pulse: Email Isn’t Dead So Make Sure Your Strategy Isn’t Either

by

Posted on April 28, 2014 at 15:33 PM

With all of the new technology available for marketers today, email marketing is often considered a dead avenue. For those of us around in the 90’s when email was shiny and new, we all knew that it would change the way that businesses conversed with their customers. Today, a lot of companies have abandoned the […]

Continue Reading


Marketing and strategy

The Marketing Scoop: What a Comprehensive Strategy Looks Like

by

Posted on April 07, 2014 at 15:25 PM

We get a lot of questions about what businesses might be leaving out of their comprehensive marketing strategy. While every business is different, there is a ‘milk and bread’ philosophy we like to tell our clients about, which is to say that you should always consider the following strategies the ground floor of their marketing […]

Continue Reading