Gefen Marketing
Tag Archives: pay-per-click

How the Web Was Won: Pay-Per-Click 101


Posted on August 11, 2015 at 13:03 PM

For many businesses, pay-per-click advertising is a staple among the many facets of their comprehensive marketing strategy. For others, however, it is an elusive creature that always slips through the grasp of their understanding, leaving them scratching their heads and wondering exactly what it does and why they need to be doing it. Let’s have […]

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