Gefen Marketing
Tag Archives: consumers

Hand Out Some Warm Fuzzies

Hand Out Some Warm Fuzzies – Get Your Emotional Branding On!


Posted on November 11, 2014 at 14:40 PM

For many women (and men, too), shopping can fulfill an emotional need. There’s nothing quite like finding the perfect steal, and the joy that follows an all-out shopping spree. What is the psychology behind why it ‘feels good’ to spend money on the things we love? How do advertisers connect to consumers this way? It’s […]

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