What it is: SMS messaging, text alerts, flash sales, sign up texts and other text formats.
What’s the point: These days, everyone is texting. Why not take advantage of this accessibility by creating unique text campaigns meant to reach your target audience immediately? No postage required. You can send a text alerting customers to a flash sale, asking them to sign up for a contest, letting them know about a special promotion in stores, or confirming a sign up. The sky’s the limit, so long as you keep it short and sweet.