What it is: Local, regional or national print publication advertorials/ads, radio commercials, television commercials or infomercials, billboards, direct mail, etc.
What’s the point: Traditional advertising is still an important part of overall marketing strategies. Depending on the industry, this avenue is still the go-to method of reaching specified target audiences. It’s never a bad idea to weave some traditional marketing into your new media marketing strategies for a better, more comprehensive reach. Get the hand sani ready; you’re about to shake a lot of hands.