What it is: Email blasts, e-newsletters and email promotions
What’s the point: Studies show that almost every American has an email address. That means you have open access to anybody and everybody on a platform that many people check daily. Email marketing is a platform that gives interesting information to people who specifically want the info you have. It is an easy sales tool with phenomenal conversion potential, and costs a fraction of traditional printed newsletters, coupons or direct mail pieces. Don’t go fishing with the wrong bait.