What it is: Blogs, website content, copywriting and brand content.
What’s the point: Blogging creates a platform for brand loyalty. It’s also great exposure to Google bots who routinely (and somewhat creepily) scan and index sites for ranking. The more you talk about relevant information, the more visible they will ultimately become online. It’s a great soft-sell tool and can be leveraged for a multitude of promotions. In addition, writing in a consistent way for all other content needs will serve as a big red bow on top of your brand image.