What it is: Reporting of SEO, Google Analytics, social media, call tracking and more.
What’s the point: Numbers don’t lie. If you’re investing your money in a marketing strategy, there should always be a way to measure the return on that investment. There are customized reporting tools that allow you to see how your effort is paying off. You can find out who’s going to your website, how they arrive to it, how long they are staying on it, which pages they are reading, and why they are leaving. Check out who’s interacting on your social media platforms, which posts are performing well and what you can do differently to increase results even more. At the end of the day, you need to know what’s working and what’s not. Don’t let your campaigns crash and burn.