Just Push Play: Why You Need Video In Your Email Newsletters
by admin
Posted on January 04, 2016 at 17:10 PM
Email marketing is a big deal. It’s effective, efficient and affordable. It allows you to reach the masses on a platform we all use (97% of Americans check their email every single day) with only a few mouse clicks. Aside from the obvious faux paus that many email marketers run into, such as poor subject […]
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You’re On the Air: Meerkat, Periscope and the Explosion of Social Live Streaming
by admin
Posted on April 07, 2015 at 17:41 PM
These days, there’s very little in the way of personal boundaries when it comes to social media. Moreover, with so many new platforms popping up on a monthly basis, it’s hard to keep up with the new offerings that are actually worth trying as a business. A gaping hole in the fabric of social media […]
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Five Mistakes You’re Making with Your Brand Videos
by admin
Posted on June 06, 2014 at 15:36 PM
By now you probably understand the importance of implementing video in a comprehensive marketing strategy. If not, read this blog. And this one. Aaaand this one. If you are already using video, make sure you are avoiding these five faux pas about video production and promotion. Not Being Creative Ugh. There’s nothing worse than having […]
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Show, Don’t Tell: 5 Ways Video Can Be Implemented in Your Marketing Strategy
by admin
Posted on May 01, 2014 at 15:34 PM
Let’s say you are selling a chair. This chair is uber cool, with incredible features at a great price point. Your online e-commerce website is optimized for SEO, and you get a decent amount of traffic to your site each month. So why are sales for the chair a tad subpar? If you haven’t included […]
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Videos That Make Us Look Cool
by admin
Posted on April 11, 2014 at 15:29 PM
So we recently came up with two spiffy commercials that we’ve been flashing around town. Meet two of our staff members, Nicole and Becky, who help us get the job done around here. Secondly, get a peek at some of the services we offer and meet Creative Director and President, Ellen Gefen.
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The Marketing Scoop: What a Comprehensive Strategy Looks Like
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Posted on April 07, 2014 at 15:25 PM
We get a lot of questions about what businesses might be leaving out of their comprehensive marketing strategy. While every business is different, there is a ‘milk and bread’ philosophy we like to tell our clients about, which is to say that you should always consider the following strategies the ground floor of their marketing […]
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Lights, Camera, Action: If You Want to Sell More Stuff, Get it on Video!
by admin
Posted on April 04, 2014 at 15:04 PM
We already know that publishing videos on your website can help it rank in search results, but you may not understand just how much video can help you to increase sales. A study released by the marketing firm Animoto shows just how including videos on your site can favorably influence visitors and increase sales. The […]
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