Gefen Marketing
Category Archives: SEO & Analytics

Go Ahead, Get Long-Winded: Why Long-Form Content Still Stacks Up

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Posted on July 26, 2017 at 17:01 PM

Social media is a proverbial wormhole these days; you hop on Facebook to check the latest news from friends and family, and two hours later you’re wondering what day it is and how you wound up on the couch. The addictive nature of social media has been in its evolutionary design and constant accessibility. In […]

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Converging on Conversions: The Best Means to Your End

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Posted on February 22, 2016 at 17:06 PM

Having lots of online marketing irons in the proverbial fire may seem like a great idea; you’re saturating the web with your awesome messaging and content, and you just know the doors of your business will be blown of their hinges with new business streaming in. So when a business doesn’t pick up, you throw […]

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Let’s Recap reCAPTCHA: What Is It and Why Is It So Important?

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Posted on July 21, 2015 at 14:07 PM

For almost any business or industry, a website is as necessary as a business email or phone number. These days, it’s your portfolio, calling card and the first impression most people get of who you are as a brand. In other words, you should treat your website as one of the most critical marketing pieces […]

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Are You Prepared for Mobilegeddon? Google’s Newest Algorithm Change is Here!

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Posted on April 09, 2015 at 14:21 PM

Businesses looking to save a buck by not offering a mobile-friendly, responsive version of their website may end up losing out in the end, according to Google’s newest algorithm change announcement. As of April 21st, Google will significantly increase the importance of mobile-friendly design regarding how they rank websites in search engine results. This has […]

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It’s 2015: Do You Know Where Your SEO Is?

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Posted on February 09, 2015 at 17:18 PM

Keeping up with the ever-changing landscape of search engine optimization is like chasing a mythical unicorn; you’re not likely to ever see or catch one. With the updating algorithms that take place every few months, SEO marketers have been scrambling just to maintain best practices. Luckily, there are some consistent rules of thumb that still […]

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seo tips

Let Your Geek Flag Fly: 8 Ways Analytics Make Your Job Easier

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Posted on October 02, 2014 at 15:50 PM

Number crunching is about as fun as getting a lobotomy, and just as mind-numbing. That is unless you know and understand just how much you can learn from analyzing your marketing and advertising metrics on a regular and consistent basis. After all, numbers don’t lie, and there are countless ways to use tools like Google […]

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Where Should I Start With My SEO? Yeah, We Get That A Lot

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Posted on July 16, 2014 at 15:38 PM

Search engine optimization (SEO) is one of the most overlooked areas of marketing for businesses. You can’t see it, and you certainly don’t understand it, so why bother paying an SEO marketer to do it for you? Come sit by us, grasshopper, and listen to the song of our people. Many businesses who have developed […]

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Marketing and strategy

The Marketing Scoop: What a Comprehensive Strategy Looks Like

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Posted on April 07, 2014 at 15:25 PM

We get a lot of questions about what businesses might be leaving out of their comprehensive marketing strategy. While every business is different, there is a ‘milk and bread’ philosophy we like to tell our clients about, which is to say that you should always consider the following strategies the ground floor of their marketing […]

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Lights, Camera, Action: If You Want to Sell More Stuff, Get it on Video!

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Posted on April 04, 2014 at 15:04 PM

We already know that publishing videos on your website can help it rank in search results, but you may not understand just how much video can help you to increase sales. A study released by the marketing firm Animoto shows just how including videos on your site can favorably influence visitors and increase sales. The […]

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