Gefen Marketing
Category Archives: Pay-Per-Click

Rollin’, Rollin’, Rollin’: Keep That Pre-Roll Rollin’!

by

Posted on July 07, 2016 at 15:10 PM

According to Adweek, digital advertising will soon outpace traditional advertising revenue. For all of you business owners, here’s what that means for you – if you aren’t accessing the mobile and web-based market, you’re missing out…big time. With that tidbit of info percolating, add to it the fact that consumers watch over 48 billion online […]

Continue Reading


How the Web Was Won: Pay-Per-Click 101

by

Posted on August 11, 2015 at 13:03 PM

For many businesses, pay-per-click advertising is a staple among the many facets of their comprehensive marketing strategy. For others, however, it is an elusive creature that always slips through the grasp of their understanding, leaving them scratching their heads and wondering exactly what it does and why they need to be doing it. Let’s have […]

Continue Reading