No More Dust Bunnies: How to Spring Clean Your Marketing Strategy
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Posted on April 05, 2016 at 17:35 PM
Time to do some spring cleaning! Whether it’s sweeping out dust bunnies from under your sofa, or purging your winter wardrobe in favor of summer duds, there’s nothing quite like a fresh outlook. In actuality, you should approach your marketing strategy in the same way. Why continue to implement a plan that is no longer […]
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Hand Out Some Warm Fuzzies – Get Your Emotional Branding On!
by admin
Posted on November 11, 2014 at 14:40 PM
For many women (and men, too), shopping can fulfill an emotional need. There’s nothing quite like finding the perfect steal, and the joy that follows an all-out shopping spree. What is the psychology behind why it ‘feels good’ to spend money on the things we love? How do advertisers connect to consumers this way? It’s […]
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Showrooming: How You Can Leverage Price Comparison Shopping For Your Benefit
by admin
Posted on April 24, 2014 at 15:31 PM
Showrooming has become a brick-and-mortar store’s worst nightmare. Or has it? The practice of visiting a store for the purpose of checking out a product before buying it online at a lower price has become very common with shoppers. It’s the new way to shop. Retailers have been trying to figure out a way to […]
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The Marketing Scoop: What a Comprehensive Strategy Looks Like
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Posted on April 07, 2014 at 15:25 PM
We get a lot of questions about what businesses might be leaving out of their comprehensive marketing strategy. While every business is different, there is a ‘milk and bread’ philosophy we like to tell our clients about, which is to say that you should always consider the following strategies the ground floor of their marketing […]
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B2B’s, Don’t “B” Crazy: You Still Need to Engage on Social Media
by admin
Posted on April 03, 2014 at 15:02 PM
You’re a B2B business. Your customers are other businesses, which means you rarely deal with consumers directly. You may be thinking there’s no point in having a presence on social media. After all, you aren’t talking to consumers, so why bother? We’re glad you asked. A study by IDG Research has shown that businesses are […]
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Turn Brand Bashing into Brand Boasting: Amazon’s Latest Price Hike and How Social Media Ran Interference
by admin
Posted on April 01, 2014 at 14:59 PM
Social media is not just a great way to attract new customers. These days, if you aren’t connecting through social media, you can bet your bottom dollar that your competition is. The social media universe can be convoluted and incredibly daunting. You imagine your important updates being mixed with Aunt Gertrude’s millionth picture of […]
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